What if a fashion display could invite visitors to interact directly? Colorbox, one of the fashion brands under Delamibrands, brings this experiential marketing concept to life through an interactive 3D Box installation that invites visitors to explore fashion using a touchscreen.
Introduced in early July 2026, the interactive 3D Box is a collaboration between Colorbox and Seatech, which developed its application software. The project marks one of the first implementations of an interactive 3D Box display in Indonesia’s fashion retail sector. Through the “Style Me Up” concept, digital models and outfits offer Colorbox a new way to invite visitors to experiment with style.
Seatech’s 3D Box Application Solution
Seatech developed the application installed on the 3D Box device to suit the brand’s needs. It connects fashion visuals with hands-on activities through three key components:
-
Intuitive Touchscreen Interaction. Visitors simply touch the screen to begin the “Style Me Up” experience and select the pieces they would like to combine.
-
Mix and Match to Suit Your Style. Visitors can combine tops and bottoms, explore looks with or without outerwear, and discover dress options from Colorbox’s collection.
-
Outfit Visualisation in the 3D Box. A digital model appears as though standing inside the 3D Box, wearing the visitor’s chosen outfit combination. The model’s movements and poses show the complete mix and match look.
Turning Brand Ideas into Interactive Retail Applications
This collaboration illustrates how a brand’s communication needs can be translated into an interactive technology solution. Colorbox provided the creative fashion vision, while Seatech developed the system that brings it to life on the 3D Box device.
A similar approach could be explored in shops, pop-up spaces and new collection launches. Each implementation can be tailored to business needs, whether to introduce a product catalogue, invite visitors to take part in campaign activities, or provide visual entertainment that reinforces the brand’s identity.
Through its custom software development services, Seatech helps design features, visual content and user journeys tailored to your business objectives.
Interested in bringing a similar experience to your brand? Contact our team to arrange a demo of the 3D Box fashion application and discuss a concept that suits your brand’s needs.
